Here is a brand book that defines the brand properties of Moor, such as its allowable variations, typography, scaling restrictions, and proportions.
Several applications of the brand:
Moor Duofunctional Furniture
Created in Adobe InDesign and Adobe Photoshop.
Moor is conceptualized to be a space-saving duofunctional furniture brand, where each one furniture piece can be use two ways.
The logo is designed to also mimic this concept, by using one typographic logo that can be read two ways.
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